Two Page Business Strategy

Vision

What is the dream that continually inspires all of us to keep working? In one sentence, state the dream that the organization is trying to fulfill.

Goal

What is our big goal? 

If this goal were reached, our organization would no longer be necessary!

Purpose 

Why is our organization needed in the ecosystem? What purpose is the organization serving in the ecosystem?

Key Shareholders

Who would be invested in the success of our business? Identify, as specifically as possible, who is interested in our business as partners, collaborators, competitors, users, or investors. 

Priorities

What should we be focused on? If we could only do one thing, what would it be?

Culture

How do we practice our values? Organizations share values, but culture is how those values are practiced. 

Values

What principles serve as our compass when it comes to decision-making? 

Key Measures (Objectives)

To reach our goal, what milestones should we be trying to complete? 

• IMMEDIATE OBJECTIVES

• LONGER TERM OBJECTIVES

Strategy

How will the business navigate the ecosystem of competitors, partners, and clients to achieve its objectives?